Successful organizations plan their digital signage deployments in such a way as to maximize staff and customer exposure.
This way broadcasts can be tailored according to each audience. Customers get presented with sales, advertising, or informational content while the staff is provided with training content, strategic information, and various other business-focused information streams.
Digital Signage
Why is digital signage so effective?
In today’s fast-paced, ever-changing, up-to-the-minute, video world, digital signage attracts attention better than other types of communication mediums. It supports video, animated content and real-life photographic images that help make your message come to life. Digital signage is also self-updating since content can also include real-time news from RSS feeds and social media feeds.
Increase Sales
The combination of bright colors and motion makes digital signage hard to ignore. Study after study has proven that digital signage displays sell more products compared to other point-of-purchase signs. These dynamic displays are the silent salespeople of the 21st century. Flat panel displays strategically positioned for maximum visability make them an essential tool for modern advertising programs.
Digital Signage Entertains
One of the most useful applications of digital signage is for entertaining viewers. Nowhere is this more important than where there are long wait times like inside elevators, in waiting rooms, at store checkouts, in government offices, and other similar locations. Digital signage displays located in these areas can provide much-needed entertainment content which helps reduce perceived dwell times. This is essential to improve customer and visitor experience, for any type of venue.
Common Uses for Digital Signage
Digital signs are a form of electronic display that show television programming, menus, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) can be found in both public and private environments including retail stores, hotels, restaurants, and corporate buildings among other locations.
- Broadcast current and future events
- Menus, nutritional information
- Product displays and pricing
- Greet and entertain customers with broadcast sporting events, TV channels and custom advertisements.
- Introduce employees to current company news
- Reduce perceived wait times at store checkouts, hotel lobbies, doctor offices or other waiting room environments
- Retail displays
And much more!
We can help your business increase revenue, engage customers and communicate more efficiently to staff with a custom digital signage solution.
HOW TO
GET STARTED
Say goodbye to multiple vendors and equipment sources. Midwest Systems & Services, Inc. has done the homework for you. Our experts will custom design a system just for you. We work with top equipment sources and stand behind what we sell before, during and after the sale. In fact, our average client has been doing business with us for over 20 years. Find out what solutions can help your business.
