Message Marketing
Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.” The statistics don’t change when repetitive music is played. Callers will abandon a call for two basic reasons; from basic frustration of feeling ignored and forgotten, or mistakenly believing they were accidentally disconnected or just hung up on.
You have a captive audience.
The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
Hundreds of businesses nationwide subscribe to our messaging services. We offer on premise or remote access messaging units. Messaging can be used in a retail or store environment, at outdoor locations such as gas stations or on-hold messaging to convey information about upcoming specials or promotions.
Midwest Systems & Services Inc., understands that achieving the right brand voice is essential to your business. We create message campaigns that are persuasive, powerful and engaging.
Update your messaging rotations or campaigns any time to suit your needs and business activities.
Your Message
Once we know what you want to say, we use our understanding of your brand to determine how you want to say it. Your brand voice conveys a distinct image, energy and style. Professional, friendly or casual? Upbeat, relaxed or down home and personal? The way your voice is delivered says everything about who you are and brings your voice campaign to life.
The Script
You know what you want to convey in these messages. Many customers write their own script and choose how to present their brand. If preferred, our team will work with you to communicate everything you want to say in a style that captures the brand voice of your business. From original concept to final product, our professional scriptwriters will work to ensure that the voice of your business is distinct and consistent.
The Voice
With many professional voice talents, we can provide any style, dialect, accent or language that projects the voice of your business. A clear and accurate read of your messages provides the basis for the ultimate production.
Production
Professional sound technicians and production engineers direct the voicing session, mix your messages with music and carefully master the final recording.
HOW TO
GET STARTED
Say goodbye to multiple vendors and equipment sources. Midwest Systems & Services, Inc. has done the homework for you. Our experts will custom design a system just for you. We work with top equipment sources and stand behind what we sell before, during and after the sale. In fact, our average client has been doing business with us for over 20 years. Find out what solutions can help your business.
